We talk about building traffic to our websites but the reality is we are trying to build up the popularity of the website. We need to make the website interesting enough that people have a reason to visit.
You can copy and past some of the content from a sales page on Amazon or Clickbank and add your affiliate link but what does that page offer a visitor that makes the page stand out in the search engines?
If you want to get the free traffic from search engines your page needs to be different. Forget about duplicate content penalties and whether they really exist or not. The true penalty is that if you have the same page as several other people there is no reason for the search engines to put your page in front of the others.
The last thing the search engines like Google want to do is display a page of very similar results. They go to great lengths to provide accurate and appropriate results because they know the person searching does not want ten results all giving the same information.
If you do something different and offer a slightly different interpretation of that same information together with your own opinions on the product or service you have a chance of making your page stand out from all the others.
You are reading this page because it offers you my opinion of a subject. You would not read it if it was the same as five other pages you already read today. It may not make the first page of the search engines for any particular term but at least it is different.
Search engines do not hate you and they are not trying to prevent you achieving success with your online business. It may feel like that sometimes but the reality is that they are in business too and their business is satisfying the people who use their websites so they continue to use them again and again.
You should try to do the same. Make sure that your pages offer your visitor something worth looking at. Make sure that your visitors would be happy to use your site again another time. Offer them a worthwhile experience.
Time seems to be in short supply these days because there are so many things we do and ways of using it. Most people do not want to spend their lives reading junk on the internet. Most want to find what they are looking for quickly and easily so, if your site can help them achieve that aim and they either click on an advert or buy a solution through your website both you and they will be happy.
All the backlinks in the world don't make a web page worth visiting so make sure that whatever page you are promoting with articles, blog comments and all the other ways people promote websies, just make sure there is something worthwhile for the visitors and web traffic that you get.
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