Before the internet appeared on the scene keywords would probably have been thought of as the important words in a speech or article but now keywords have a similar but far more important role.
When we talk about keywords we are talking about the words and phrases that people use that are specific to what they are looking for or what you are writing about on your blog or website. In this article the word "KEYWORDS" itself is the important keyword but keywords can mean a phase of 3,4 or even more words. It describes a word or words that people type in to a search engine search box and it is the word or words that you try to include in your web page title, heading and article so the search engines know what your page is about and, hopefully, they decide to rate your page well for that keyword and put you near the top of the search results when people search for that phrase.
The only problem is that we have no idea what people are searching for. You might think an article about 'trimming poodle toenails' will prove very popular but the reality may be that nobody, and I mean nobody, is searching for that particular phrase. The result will be that having slaved over your keyboard to produce a great article about that subject, nobody ever visits your web page. We need to know what people are looking for BEFORE we start writing that superb article for our website.
For some time now it has been possible to make use of the Google Keyword Tool to give you a lot of ideas but it has something of a reputation for inaccuracy when it comes to the numbers and it is limited in how many results it supplies you with. It is a whole lot better than nothing but we need something better to know what popular and more obscure search terms people really use.
Now the search engines care about this too. They want to make life easier for people using their search engines so they provide hints on what you might be searching for. When you start typing a search phrase on the main search engine pages it will pop up a list of things you might be searching for. These are lists of pages that people typed in before so we know these are popular search terms. If only we could capture all that valuable information.
In the past there wasn't a way to do this but now we can with a tool released by the highly regarded Jonathon Ledger who has a reputation fro producing top quality and reliable software tools to help webmasters achieve greater success. This product is being released on the 21st June 2010 but you can only buy this tool over a 5 day period after that it will be withdrawn from sale so don't hang about on this one. If you are reading this after it has closed I can only apologize.
There is an excellent video explaining exactly how you can use this software to find hundreds of keywords and keyword phrases that people are searching for on the internet and even if you have no interest in buying you will find it useful to watch and learn a little more about keywords and why they matter. Check it out here.. Keyword Snatcher
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You may struggle to write posts every day, you may even write several posts every day in the hope that you get to number one in google but if you are targeting the wrong keywords you are probably wasting your time. Pick the right keywords and publish interesting and good quality content that attracts visitors and backlinks and you have cracked it and you will be able to boast to your Internet searching followers, "Don't you love it when you are number one in google?"
Finding the right keywords can make the difference between being number one and number one thousand in the search engines results. The phrase, don't you love it when you are number one in google, has no exact matches, though hopefully it will have this one now.
How many searches do you suppose there are for that phase? Why would anybody type that into a search? So this may prove to be a totally pointless post from the point of view of search engine results but it demonstrates the point that you must research the keywords you are attempting to rank for if you want to get any traffic.
I could comment on blogs, write articles and promote this post until I'm blue in the face but it won't do me a lot of good from a search engine results point of view. It might intrigue a few webmasters who would wonder why on earth anyone would bother trying to rank such a phrase but no normal person is going to search for that phrase.
Take the time to do keyword research before you waste your time working on content for your website that will do nothing except allow you to be able to say to your friends you got to the number one position in the search results. Don't you just love it when you are number one in google? No, not unless it is for something that people are searching for because being number 1 doesn't make you money. Getting real visitors who are looking for what you offer is what makes the effort worthwhile.
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