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It is important to get backlinks to your sites. If you have been following this blog you should know this by now. First it helps the search engines find your website and web pages but secondly, and perhaps more importantly, it adds importance to your site.
It makes a lot of sense that if a lot of different websites have a link pointing back to your site it would suggest your site is a valuable resource that is worth looking at. The search engines figure that if all these other websites rate your site enough to put a backlink to your site they should rank your site higher than others about the same subject that have fewer links pointing to them.
There is an important fact about ranking websites in the search engines hidden in that last paragraph and it is this... You do not have to make the best website in the world - you just have to make it better than your competitors sites. It is all about what the competition are doing and how they are able to convince search engines their site is better than yours and what you can do to change the 'opinion' of the search engines about the importance of your webpage.
So when it comes to links the search engines are always going to look at where the links are coming from and if there is anything odd about the number or the types of sites displaying those links.
Now, DOFOLLOW links are specifically saying to the search engine spiders, "follow this link because it matters" while NOFOLLOW links are saying here is a link but it is not so important to follow. The idea came from Google and it was to reduce the transfer of pagerank to only those links the webmaster considered important.
A lot of people worry that many of the links pointing to their site may be nofollow links which means they don't count with Google and other search engines. I believe they do count but in a different way.
What do you think they will make of a whole bunch of links that are all Do Follow links? I am pretty sure it would look odd to anyone, or any search engine autobot, to see ONLY DOFOLLOW links pointing at any site. The links will still count as links but they do not transfer any pagerank. You still get a credit for a link pointing to your site but perhaps more importantly it makes the linking look far more natural and organic.
If I were a search engine and I saw only dofollow links to a site I would think there was something odd about that because it is not likely to happen naturally from webmasters linking to your site. You would expect some to be dofollow and some to be nofollow. The conclusion must be that while dofollow links are best you should have a mixture of the two types of links pointing towards your site.
Most comments you leave on blogs are likely to use nofollow backlinks but many savvy webmasters use do follow links to encourage visitors to leave comments. You can find various software programs to help you find these sites but do remember to use other, no follow, sites as well so everything will appear natural to the search engines.
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New blog post – Which Is Best DoFollow Links Or NoFollow Links?: http://tinyurl.com/33vgmhw check it out