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You will come across the term 'Sales Funnel' quite often in internet marketing guides and discussions. It describes the planned process of converting a visitor to a buyer by gently guiding them down a path from 'interested' to, 'I want this'
The idea is simple to understand but putting it into practice is a little trickier. It's as though you were to take the hand of a visitor to your website and take them around your site showing what it has to offer and slowly but surely persuading them that they need what you have to offer.
Sometimes it is done very blatently and you feel the salesman pushing you around and most of us object to that. Other times it is done more subtley and while we may be aware it is happening we don't mind because we are happy to be guided along the process.
The best sales funnel is one that convinces the customer. Not just pushing them to buy something but rather, converting them to become a believer in what you have to offer. If they give you good things you will feel that here is someone who has something valuable and if they are prepared to give you this for free, how much more would you get if you were to pay them money.
I came across what I think is one of the best sales funnels I have seen for a while, the other day. This is a site where if you sign up for their newsletter you get a report that is worth more than many paid courses, for free. I reccommend you go and sign up just to read the report as I am sure you will learn a lot about sales funnels and the selling process.
Yes, you will be offered one time offers and other things and they all seem to be offer great value and opportunities to make money in the future but, even if you don't want to spend a single penny, there is still a great deal of value here.
Yes, I may make a commission if you go there, sign up and eventually spend any money but regardless of that, you need to read this report. Seriously. I was blown away by the information contained in this free report and I have no doubt you will be too.
You don't have to spend any money at all and you will learn a lot about sales funnels and the art of persuasion so take a look and if you decide it is not for you it has cost you nothing. Click the image below to find out more.
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Great post! I am just starting out in community management/marketing media and trying to learn how to do it well – resources like this article are incredibly helpful. As our company is based in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case.