Friday, August 20th, 2010 at
3:28 pm
I'm just going to have a brief rant here about my disappointment with a company I used to have a very good opinion about.
Three years and a couple of weeks ago I bought an LG monitor. Very fine it was two until the warranty ran out a couple of weeks ago and it stopped working earlier this week. I contacted the company thinking they would be as disappointed as I was that their product barely made it out of the warranty period so you can imagine my disappointment when they basically told me to get lost with the options of paying for an extended warranty or paying for a repair.
I didn't expect to get a new monitor for nothing but I did expect them to care that their product had failed. I won't ever buy another LG product after this experience but it could so easily have been different.
A lesson in marketing here is that if you get a customer for life you can make a lot of money from that customer and they are happy to pay you money. For a small cost to the company they could have reassured me that their brand was something special and goodness only knows how many products I would have bought from them in the future. Instead of that they have now lost a customer and I will in future advise people to avoid the brand.
Thursday, July 29th, 2010 at
11:51 am
You may have heard there is another expensive system out on the market recently and there will be another one along tomorrow or next week. I say you 'May' have heard but if you are on any auto responder lists you will probably have got sick of having to delete yet more emails promoting the product today.
I guess we should not e too surprised. Here is a marketing lesson. Get lots of people on your list with free giveaways and when a big expensive launch comes along, hammer that list. Beat them into submission with a million emails and make them visit the sales page any way you can so you get the cookie on their computer and then hope they buy the package and you get the sale.
I don't know but I would guess the commission is in the region of 50% or so. 50% on a $2000 package is sweet music to the ears of any internet marketer. It is probably worth risking upsetting your list members for such a prize. No wonder there are so many impressive sounding bonuses being offered if you sign up through a particular marketers link.
Is this system worth the money? I have no idea. The build up was well done and it certainly developed a lot of interest. Interest is one thing but whether the package really offers anything significantly new remains to be seen. If you have the money and are prepared to put the work in then it will most likely work for you. Most systems, whether they cost $20 or $2000 seem to offer a route to success if you put the work in and follow the guidelines but most packages never really get used fully.
Unfortunately for the shoals of wannabe internet marketers the sharks are swirling around eager to take a bite out of your wallet and ask yourself this. If their product, guide, system or course is so effective why don't they spend their time working on it rather than selling it on to you? How successful is their system really and if it works why don't they simply outsource it to benefit themselves?
Think before you spend any money and make damn sure if you do buy a system you follow it rather than dithering about with it for a while and then give it up full of disappointment and the feeling that you may have been ripped off. Just about anything works if you put enough effort into it.
Friday, April 30th, 2010 at
6:57 am
There has been a lot of talk recently about some changes that Google seems to be forcing on those people who have been producing blogger blogs and putting adsense on those blogs.
It may seem odd since blogger and adsense are both owned by the big G but there have been a lot of user producing hundreds of blogger blogs with adsense ads on them but little in the way of original content and it seems the powers that be have decided to clean up their system and get rid of these lightweight websites.
Some very well regarded, established blogs have been caught up in this change and while some have simply found their sites de-indexed by G others have had their sites taken down, never to be seen again. If you have put a lot of work into a website over many months that can be very upsetting but ultimately Blogger can do whatever they want. It is after all their main site and they decide on the rules.
This event emphasizes the importance of developing sites you can control by using your own domain name and renting server space to host the sites on. Use a good website backup system to keep copies of your sites and if anything goes wrong, whether it is a hacker taking down your site, your hosting company losing your files or any unforeseen disaster, you will be able to have your site up and running again in a short time.
If you want to develop a long term business with your websites the old ways are the best ways. Your own domain hosted on server space you control, publishing unique content that is of value to your visitors. It may take longer to build sites that make you money but over the long term you should have a business model that continues to work and keeps you on good terms with the search engine gods.