Before the internet appeared on the scene keywords would probably have been thought of as the important words in a speech or article but now keywords have a similar but far more important role.
When we talk about keywords we are talking about the words and phrases that people use that are specific to what they are looking for or what you are writing about on your blog or website. In this article the word "KEYWORDS" itself is the important keyword but keywords can mean a phase of 3,4 or even more words. It describes a word or words that people type in to a search engine search box and it is the word or words that you try to include in your web page title, heading and article so the search engines know what your page is about and, hopefully, they decide to rate your page well for that keyword and put you near the top of the search results when people search for that phrase.
The only problem is that we have no idea what people are searching for. You might think an article about 'trimming poodle toenails' will prove very popular but the reality may be that nobody, and I mean nobody, is searching for that particular phrase. The result will be that having slaved over your keyboard to produce a great article about that subject, nobody ever visits your web page. We need to know what people are looking for BEFORE we start writing that superb article for our website.
For some time now it has been possible to make use of the Google Keyword Tool to give you a lot of ideas but it has something of a reputation for inaccuracy when it comes to the numbers and it is limited in how many results it supplies you with. It is a whole lot better than nothing but we need something better to know what popular and more obscure search terms people really use.
Now the search engines care about this too. They want to make life easier for people using their search engines so they provide hints on what you might be searching for. When you start typing a search phrase on the main search engine pages it will pop up a list of things you might be searching for. These are lists of pages that people typed in before so we know these are popular search terms. If only we could capture all that valuable information.
In the past there wasn't a way to do this but now we can with a tool released by the highly regarded Jonathon Ledger who has a reputation fro producing top quality and reliable software tools to help webmasters achieve greater success. This product is being released on the 21st June 2010 but you can only buy this tool over a 5 day period after that it will be withdrawn from sale so don't hang about on this one. If you are reading this after it has closed I can only apologize.
There is an excellent video explaining exactly how you can use this software to find hundreds of keywords and keyword phrases that people are searching for on the internet and even if you have no interest in buying you will find it useful to watch and learn a little more about keywords and why they matter. Check it out here.. Keyword Snatcher
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The latest version of WordPress Version 3.0 has been released and you are looking at it. I just upgraded and it all went smoothly and all appears to be working just fine. The dashboard looks very similar to 2.9.2 but there is a lot more under the hood to be discovered.
The first thing I noticed which is a very welcome improvement is the simple update of multiple plugins which will be a bit of a timesaver for those who have lots of blogs to update when you discover several plugins have been updated since you last looked, which seems to happen to me quite often. It's telling me I have eleven to update here right now!
One welcome improvement is a change to the default worldpress theme. The new one, called Twenty Ten, is a very smart looking theme that looks great yet remains simple and clean.
Watch the video below to learn more about the new WordPress 3.0
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We talk about building traffic to our websites but the reality is we are trying to build up the popularity of the website. We need to make the website interesting enough that people have a reason to visit.
You can copy and past some of the content from a sales page on Amazon or Clickbank and add your affiliate link but what does that page offer a visitor that makes the page stand out in the search engines?
If you want to get the free traffic from search engines your page needs to be different. Forget about duplicate content penalties and whether they really exist or not. The true penalty is that if you have the same page as several other people there is no reason for the search engines to put your page in front of the others.
The last thing the search engines like Google want to do is display a page of very similar results. They go to great lengths to provide accurate and appropriate results because they know the person searching does not want ten results all giving the same information.
If you do something different and offer a slightly different interpretation of that same information together with your own opinions on the product or service you have a chance of making your page stand out from all the others.
You are reading this page because it offers you my opinion of a subject. You would not read it if it was the same as five other pages you already read today. It may not make the first page of the search engines for any particular term but at least it is different.
Search engines do not hate you and they are not trying to prevent you achieving success with your online business. It may feel like that sometimes but the reality is that they are in business too and their business is satisfying the people who use their websites so they continue to use them again and again.
You should try to do the same. Make sure that your pages offer your visitor something worth looking at. Make sure that your visitors would be happy to use your site again another time. Offer them a worthwhile experience.
Time seems to be in short supply these days because there are so many things we do and ways of using it. Most people do not want to spend their lives reading junk on the internet. Most want to find what they are looking for quickly and easily so, if your site can help them achieve that aim and they either click on an advert or buy a solution through your website both you and they will be happy.
All the backlinks in the world don't make a web page worth visiting so make sure that whatever page you are promoting with articles, blog comments and all the other ways people promote websies, just make sure there is something worthwhile for the visitors and web traffic that you get.
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