There was a very significant update to the Google search engine algorithm on the 25th April which has created quite an uproar in the internet marketing community. It was intended to affect sites that were overly Search Engine Optiized or sites that had excessive spammy type links to them.
Google continue to search for the best way of providing what their customers are looking for. The visitor to Google is looking for something and the big G is trying to give them the best results they can. It can be hard to be an internet marketer because you often feel that you are fighting Google rather than working with them. The reverse view of this is that to an internet marketer it can sometimes feel that Google is picking on you and trying to prevent you making an honest living.
This is obviously not the case. Google simply doesn't care about you or your website. Think of the search engines as automatic mechanical systems. They have no feelings or emotions. They are entirely focused on achieving their objectives. There is nothing personal about any effect of changes to their search algorithm.
Unfortunately many of the IM Gurus have led beginners down a path that worked for a while but is finally being blocked off. Spamming techniques that gained a lot of backlinks appeared to be the answer but clearly no longer. Sites that used these techniques are now being penalised for having all those spammy links pointing back to them which leads to a difficult situation. If you have no control over the links pointing back to your site you cannot remove them and it may be the penalty they cause may last for some time, perhaps years.
It is hard to know what to suggest to anyone who has had a site penalised in this way. It may be that if you do the right thing, according to Google, that slowly the sites will recover and the effects of those spammy links will be reduced. Write good and unique content for the visitor and pay less attention to the on page SEO. Concentrate less on getting lots of keywords into your articles and pay more attention to giving useful and informative articles to your visitor.
Google has always claimed they are interested in giving the internet searcher what they are looking for. Your job as an internet website publisher is to give the visitor what they want too. If that means they are not hammered by a million adverts and pop-ups that will be a better experience for your visitor and they are more likely to return to your site another time and recommend it to their friends.
The internet is changing, as it constantly does, but now more than ever you need to listen to what the search engines say they want for their visitors if you are to achieve success by gaining visitors from the search engines. Try to work with Google rather than fight them. Try to help your visitors rather than sell to them.
A Japanese court has asked Google to make changes to their auto suggest results to prevent a Japanese man fromhaving his name linked to a crime he did not commit.
The court was told that when the mans name was entered into the Google search request box the auto complete suggestions included at least one with his name associated with a crime that was nothing to do with him. The court decided that Google to request make changes to prevent this occuring as it was causing damage to his name and reputation by providing such a suggestion.
Google is reported as considering the result of the court case but they will presumably not want to flout a request from a court though it could lead to enormous numbers of requests to make further ammendments by other people and organizations who may feel they suffer similar damage to their reputations.
More on this story at the BBC