There was a very significant update to the Google search engine algorithm on the 25th April which has created quite an uproar in the internet marketing community. It was intended to affect sites that were overly Search Engine Optiized or sites that had excessive spammy type links to them.

Google continue to search for the best way of providing what their customers are looking for. The visitor to Google is looking for something and the big G is trying to give them the best results they can. It can be hard to be an internet marketer because you often feel that you are fighting Google rather than working with them. The reverse view of this is that to an internet marketer it can sometimes feel that Google is picking on you and trying to prevent you making an honest living.

This is obviously not the case. Google simply doesn't care about you or your website. Think of the search engines as automatic mechanical systems. They have no feelings or emotions. They are entirely focused on achieving their objectives. There is nothing personal about any effect of changes to their search algorithm.

Unfortunately many of the IM Gurus have led beginners down a path that worked for a while but is finally being blocked off. Spamming techniques that gained a lot of backlinks appeared to be the answer but clearly no longer. Sites that used these techniques are now being penalised for having all those spammy links pointing back to them which leads to a difficult situation. If you have no control over the links pointing back to your site you cannot remove them and it may be the penalty they cause may last for some time, perhaps years.

It is hard to know what to suggest to anyone who has had a site penalised in this way. It may be that if you do the right thing, according to Google, that slowly the sites will recover and the effects of those spammy links will be reduced. Write good and unique content for the visitor and pay less attention to the on page SEO. Concentrate less on getting lots of keywords into your articles and pay more attention to giving useful and informative articles to your visitor.

Google has always claimed they are interested in giving the internet searcher what they are looking for. Your job as an internet website publisher is to give the visitor what they want too. If that means they are not hammered by a million adverts and pop-ups  that will be a better experience for your visitor and they are more likely to return to your site another time and recommend it to their friends.

The internet is changing, as it constantly does, but now more than ever you need to listen to what the search engines say they want for their visitors if you are to achieve success by gaining visitors from the search engines. Try to work with Google rather than fight them. Try to help your visitors rather than sell to them.

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A Japanese court has asked Google to make changes to their auto suggest results to prevent a Japanese man fromhaving his name linked to a crime he did not commit.

The court was told that when the mans name was entered into the Google search request box the auto complete suggestions included at least one with his name associated with a crime that was nothing to do with him. The court decided that Google to request make changes to prevent this occuring as it was causing damage to his name and reputation by providing such a suggestion.

Google is reported as considering the result of the court case but they will presumably not want to flout a request from a court though it could lead to enormous numbers of requests to make further ammendments by other people and organizations who may feel they suffer similar damage to their reputations.

More on this story at the BBC

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Spinning articles and publishing them all over the web has become a popular way to try to gain additional backlink pointing back to your website. A few years ago it was a time consuming process doing it all manually but these days there are some excellent programs around that can do it all almost automatically.

These article spinning programs work pretty well and they come with huge databases of all sorts of synonyms that can replace your original words and make the article appear very different. Whether they appear different enough to confuse the search engines into thinking it is genuine work remains to be seen.

It would not surprise me one little bit to discover that Google is more than capable of deconstucting such a spun article and seeing that it is actually a common article that has been spun. Whether they could be bothered to do that for every webpage and whether  they really care that much is a question we will probably never have an answer to but from what they do say I doubt they are keen on spun content.

Now it is so easy to spin articles in a matter of seconds it does seem to make people lazy. Many users of spinning software do not seem to take much trouble to check the results. You could hardly check every single result if you are pumping out thousands of articles from one original but I constantly find myself reading gobbledegook on websites and you just know that somebody has been busy spinning some PLR article and churning them out all over the place.

If you come across an article like that it does make you instantly assume the website is likely to be rubbish too. This could easily have played a part in some of the previously well ranked sites falling down the search results because they have what appears to be a spun article on them.

I also wonder if possibly good quality articles on good quality sites might have been copied into spinners by people who have few morals and then the resultant tsunami of junky articles could possibly reflect badly on the original article as there would be many similarities in the spammy spun content elsewhere. It could partially explain why many good websites were so badly affected by the various Panda updates at Google.

The thing that provoked me to write this article was when I was reading a page on a website today and I came across the phrase, "someone inhaling and exhaling down your right back" in the middle of a sentence. Almost certainly that is a spun version of  'having someone breathing down your neck'

These spinning programs are very capable of finding alternative words and phrases but they do not always make much sense to a human and this appears to be a case in point. The rest of the article was not so bad but as soon as I saw that line I knew it had to be spun content and I left the site.

It may be that people who put out thousands of spun articles don't care too much about the quality but if you are publishing the article on your website you should make sure it reads like it was written by a human being and not by a monkey or a computer program.

Most of the time websites are checked out by bots sent out from the search engines and maybe they don't notice poor use of the English Language but f ever that site gets a human review I would expect it will suffer some sort of penalty in the search engines.

You want to try to keep publishing fresh content to attract the search engines but if it is rubbish you may not gain much benefit from poorly spun articles on your site.